Xbox CEO Asha Sharma Says Xbox Is Not for Sale

Xbox CEO Asha Sharma has said Microsoft intends to keep Xbox as the company continues its 2026 gaming reset. The statement addresses recent speculation about the future ownership of the business and reinforces Microsoft's long-term commitment to gaming.

A clear message on Xbox ownership

Sharma's comments make the current position straightforward: Microsoft plans to retain Xbox while continuing to reshape how the gaming business operates.

The wider Xbox reset

Microsoft has already outlined a strategy built around future hardware, games, PC, cloud services and partnerships. Project Helix remains part of that plan, and the company has repeatedly described dedicated Xbox hardware as an important part of its future.

What changes can still happen

Keeping Xbox does not mean the organisation will remain unchanged. Microsoft can still adjust teams, partnerships, distribution and its operating model while keeping the business inside the company.

What it means for players

For players, the statement removes one major uncertainty. The more important questions now concern how the reset develops, what Project Helix becomes and how Microsoft's next generation of Xbox hardware and services will fit together.